Our Purpose, Vision, Mission and Values

Our purpose is to make a positive difference to the lives of the individuals we care for, their loved ones and all those who work with us.

Our vision is to provide high quality, sustainable specialist services that: Ensure service users and residents feel safe and supported, staff are proud of, commissioners and service users select, and stakeholders trust.

Our mission is to work together in a positive culture of openness, honesty and inclusivity, where we deliver safe, compassionate, quality care for our service users and staff enjoy a fulfilling, rewarding environment in which to work.

Our values are to care for our service users, staff and visitors, to respect them, to ensure a bond of trust is built among us, to at all times empower those we look after as well as our staff, to deliver quality services with integrity.

At Cygnet we are doing all we can to make a positive difference to the lives of the people who form the Cygnet community. To help guide us and make sure we are all working together to achieve this we have identified five values that are at the core of what we do as individuals and as an organisation.

Our Cygnet Values - Integrity, Trust, Empower, Respect and Care

We’ve made a series of short films featuring members of our executive alongside employees from some of our services that introduce the values.

To hear our CEO talk about why the values are important and how we defined them watch our intro video:


Guided by a strong moral code, we act with the best intentions and for the right reasons; making person-centred decisions based on individual assessment.


Forming the basis of our therapeutic and working relationships, we work hard to build and maintain trust.


We empower people to make informed decisions and forge their own path. We encourage people to take every opportunity.


We treat people fairly as individuals. We understand the strength that lies in our diversity. We ensure people have the ability and support to make a positive difference.


We listen to each other and care for each other. We care deeply about everyone who is part of the Cygnet community.

Download our Purpose, Vision, Mission and Values in Easy Read
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