"Because of our work with studio 22 design and Cygnet Consulting, we have been able to successfully manage our website, and build our online constituency at the same time. The professionalism and dedication of this team is what made this project run so smoothly.

My board, our members, and our community partners see us as a much more sophisticated organization than they did previously - they see us not in the number of employees that we are today but rather as we envision ourselves becoming."

- Ryan Dean
Chief Financial Officer
Seattle Aquarium Society and the Seattle Aquarium

CLIENTS

Case Study - Lewis University Alumni
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Case Study - Seattle Aquarium

Key Challenge
Seattle Aquarium was an established presence in the Pacific Northwest. Participants and attendees are both local and regional residents, as well as tourists from around the globe. Upon completion of a significant capital campaign, and the construction of a new visitors center, the Aquarium wanted to also re-construct their online presence to reflect the fresh, new look of the Aquarium onsite.

Seattle Aquarium had two missions: 1) to have a clean, and user-friendly look-and-feel for external users and 2) to have a simple, easy-to-understand, administrative tool for the website. Initially, they believed it may be cost-prohibitive to achieve both goals at the same time.

Cygnet Consulting Group and Studio 22 designs convinced the Aquarium otherwise. Chief Financial Officer for the Seattle Aquarium, Ryan Dean stated "We are so proud and excited with our new website. The project ran smoothly, launched on time, and it was always a pleasure to work with Rocky and Lisa."

Critical Insight
Seattle Aquarium had a limited amount of resources, and a staff of varying skills and experience when it came to managing a website. Historically, the site had been difficult to keep up-to-date; was constantly having technical difficulties with images; and was generally a source of frustration for staff. Using NetCommunity®, a Blackbaud product, allows the Aquarium to easily update content without having to invest in huge amounts of training or hiring new staff. In addition, this tool has allowed the Aquarium to provide content specifically to it's members - thus providing benefits to members in the form of access to special events, online registration and member-only content areas.

Brand Strategy
Their mission of "Inspiring Conservation of our Marine Environment" has been enhanced through the additional visitors, donations received, and memberships purchased through online visibility.

Results

1. Incorporated current corporate logo into new website design
2. Incorporated new content management system to track incoming constituent data, gifts, event attendance, and purchase of memberships online.
3. Provided complete project management, implementation, and training in the use of NetCommunity® content management system.